This project was developed through collaboration with a Fashion Entrepreneurship student in Florence Italy who was learning how to build a business. We treated them as clients assisting them with their business name, slogan, color palette, brand story, logo, and branded graphics.
Font
Color Palette
Brand Story
ALTRD is a customizable graphic and streetwear brand that seeks to bring an experience and artistic approach to shopping. With a focus on sustainability, customers have the option of bringing in their own clothing to be upcycled or select from various eco-friendly products in store to customize with the technology provided in our retail spaces around the world. ALTRD pushes everyone from kids to adults, to get in touch with their creative side. Every month there are collaborations with local artists who create collections of designs and graphic elements that customers can use in their designs or are available to purchase. Through this unique customer experience, ALTRD works to provide customers with lasting and creative products that support the artistic community and the welfare of our planet.
Logo
Mood board
FInal Applications
