For this project, the goal was to create an abstract logo for a company of our choice. I chose to create a mark for a modern streetwear brand that emphasized the word "Nonsense". This brand embodies the collision between casual and abstract streetwear. After this initial idea, I explored various sketches, text, typefaces, patterns, and scale before choosing the final logo. Once the logo was finalized I composed different variations of the logo and applied them to letterhead, business cards, envelopes, bags, hats, and shirts.
Font
Color Pallete
Digital Sketches
Final Pdf
Final Applications
