The purpose of this project was to learn and successfully use the fundamental elements of typography. I was assigned an institution in New York called Poster House. The goal was to arrange the text in an aesthetically pleasing way while following the fundamental rules of typography. As I progressed through the project I integrated different elements of type including scale, axis, graphic elements, and images.
Font

Color Palette

Sketches



Final Pdf's





Final Applications



Photo credits: https://posterhouse.org