The goal of this project was to create a new Italian aperitif soft drink that would compete with Italian companies like Campari and Aperol. Through this project I developed a brand book including, written Brand Story, Brand Vision, Value Words, Tone of Voice, Company Name, A Slogan, Mood board, Colors, Logo, Dos and Don't of the Logo, Typography, Logo marks and Icons, and patterns. My overall goal for this brand was to focus on it being a authentic Italian company in all aspects such as design and ingredients as well as focus on organic and sustainable practices and ingredients.
Initial Brand Breif
A traditional late afternoon drink for Italians is the
Aperitivo, it is a drink or cocktail had with some snacks
pre-dinner. The most famous Aperitivo drinks being
Aperol Spritz, Americano and Negroni based on bitters
like Campari or Aperol.
Many derivate soft drinks have been made inspired by
these classical cocktails, these are non-alcoholic options
popular in the summer, served on ice to dehydrate on
hot summer days.
This brand is a soft drink, competing with brands like San
Bitter or Aperol. They find the Italian market saturated
with these kinds of aperitif drinks and need help to market
their brand on an international market. They are looking
to find a target group that could be their new ideal client.
Aperitivo, it is a drink or cocktail had with some snacks
pre-dinner. The most famous Aperitivo drinks being
Aperol Spritz, Americano and Negroni based on bitters
like Campari or Aperol.
Many derivate soft drinks have been made inspired by
these classical cocktails, these are non-alcoholic options
popular in the summer, served on ice to dehydrate on
hot summer days.
This brand is a soft drink, competing with brands like San
Bitter or Aperol. They find the Italian market saturated
with these kinds of aperitif drinks and need help to market
their brand on an international market. They are looking
to find a target group that could be their new ideal client.
Brand Book
Final Application
