The goal of this project was to successfully design packaging for a single source cacao chocolate bar highlighting the country of our choice and focusing on the organic qualities of single source cacao and sustainable farming. The target audience for this chocolate bar was a double income household with no kids. This meaning that they are willing to spend more to try new and different flavors of chocolate. I chose the Dominican Republic as my country which is known for exporting the largest amount of organic cacao in the world.
Font
Color Palette
Sketches
Mood Board
Logo
Label
Packaging Exterior
Packaging Interior
Final Package
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